Point Roofing & Restoration had a familiar problem: years of bouncing between agencies left them with tangled tracking systems, an unclear marketing voice, and unpredictable lead flow. Their long-term vision was bigger than just “more jobs.” They wanted a real, acquisition-worthy operation—one with defined systems, consistent growth, and a brand strong enough to attract private equity interest.
In 2024, they approached Ravenized, and together we partnered to build a foundation and a marketing machine worthy of their ambition.
Point Roofing entered the year with three major roadblocks slowing their growth:
1. Fragmented Tracking & Tech
Years of switching agencies meant mismatched tags, inaccurate attribution, and unreliable reporting. Decisions were being made blind.
2. Inconsistent Brand Voice & Positioning
Their messaging lacked cohesion. Different platforms sounded like different companies, weakening trust and recognition.
3. Unpredictable Lead Flow
Without a unified strategy, their lead sources spiked and dipped erratically—making forecasting impossible and PE attractiveness low.
They didn’t just need more leads. They needed a system that could scale.
Ravenized rebuilt the marketing ecosystem from the ground up, focusing on long-term, compounding strategies that move the needle for serious buyers.
Rolled out a full rebuild of service and location content, correcting outdated pages and expanding keyword depth.
Improved accuracy, posting cadence, and local relevance to boost Map Pack visibility.
Tuned both PPC and LSA performance, cutting waste while preparing for multi-market expansion.
Aligned on-site content with real homeowner search intent to multiply SEO entry points.
Unified voice and cadence across platforms, creating consistency that had been missing for years.
Created a lead funnel that balanced sales and marketing and worked together to create a sustainable, measurable system.
The transformation was dramatic and quantifiable across every channel.
• Visibility increased 28%
• Average keyword position improved by 73 spots
• Keyword footprint exploded from 46 total terms → 546 (a 1000%+ increase)
This wasn’t just ranking better, It was Point Roofing becoming a dominant digital presence in its markets.
• Leads from Google Ads increased 73%
• Cost per lead rose only 9%, even with expansion into a new market
• Ad spend increased as part of a deliberate scale-up strategy, but efficiency held strong
The strategy produced more volume without sacrificing profitability.
• Boise became more efficient and produced higher-quality calls
• North Idaho—previously underperforming—began generating meaningful volume
• Verified calls, booking rates, and cost control all trended upward
This moved them closer to market dominance at the hyper-local level.
• Total page likes grew to 465
• Organic engagement climbed significantly
• Post activity became consistent instead of sporadic
• Paid support was minimal (only 7%), proving the organic strategy was strong
This gave them a unified voice and a stronger trust signal for homeowners and potential buyers.
• 26% Year-Over-Year Revenue Increase (as of 12/11/24)
• 100% Increase in Digital Marketing Leads (164 → 328)
• 63% Increase in Total Leads (358 → 586)
• Pipeline Growth from $1.95M → $2.37M
• 812% Increase in New Location Web Traffic
This is the type of growth curve private equity firms look for: velocity and stability.
A Word From the Former Owner of Point Roofing & Restoration.
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