New Age Remodeling Launches in Boise
With Wildfire Results.
The Problem
New Age Remodeling and Design was a new direction for its owners, who had spent years in roofing. They wanted to reach an elite remodeling demographic through smart partnerships and needed every aspect of a new brand built from the ground up to take on a competitive market.
The Challenge
New Age was starting from zero in a market full of established players. Three obstacles stood between them and a strong launch:
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1As a fresh business, they had no brand, no brand recognition, and no online presence to build from.
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2Being new to remodeling, they needed clarity on their target audience and how to reach them with a message that would land.
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3The Boise market had a host of strong, established competitors. They needed to gain authority with both customers and search engines fast.
They had a great business model. It just needed the right launch approach.
The Market Making Launch
Ravenized built New Age Remodeling and Design with strategy and intention. Every aspect of the brand and marketing was launched with purpose, and the results came quickly.
Results: Market Made
SEO Performance
New Age gained visibility in AI summaries, search results, and customer traffic very quickly, which contributed directly to their lead pipeline from the start.
Paid Advertising Growth
A 70% drop in cost per appointment is a goal most businesses reach after a full year of optimization. New Age hit it in two months. The strategy produced significant volume without sacrificing profitability.
Overall Launch Performance
This launch set New Age Remodeling and Design at the top of their market from day one and built the foundation to keep scaling.
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