From Stalled to Sold
in One Year.

The Problem

Point Roofing and Restoration had a familiar story. Years of bouncing between agencies left them with tangled tracking systems, an unclear marketing voice, and unpredictable lead flow. Their long-term vision was bigger than just more jobs. They wanted a real, acquisition-worthy operation with defined systems, consistent growth, and a brand strong enough to attract private equity interest.

In 2024, they brought Ravenized in and together we built the marketing machine that made that vision real.

The Challenge

Point Roofing entered the year with three major roadblocks standing between them and the kind of growth that attracts serious buyers.

• Fragmented Tracking and Tech

  Years of switching agencies left mismatched tags, inaccurate attribution, and unreliable reporting. Decisions were being made without reliable data to back them up.
• Inconsistent Brand Voice

  Different platforms sounded like different companies. That lack of cohesion weakened trust and recognition with homeowners and potential buyers alike.
• Unpredictable Lead Flow

  Without a unified strategy, lead sources spiked and dipped erratically, making forecasting impossible and private equity attractiveness low.

The Solution

Ravenized rebuilt the marketing ecosystem from the ground up, focusing on long-term compounding strategies built for serious growth. Six areas of the business were addressed simultaneously.

Results

The transformation was quantifiable across every channel. Here is what 12 months of focused, whole-business marketing produced.

SEO Performance

28%

Visibility Increase

73pts

Avg. Keyword Position Improvement

46

Keywords at Start

546

Keywords by Year End

Point Roofing went from 46 ranked keywords to 546 in 12 months. That is a 1000%+ increase in keyword footprint, and it translated directly into the lead volume and brand authority that private equity firms look for.

Paid Advertising Growth

73%

Increase in Leads from Google Ads

9%

Cost Per Lead Rise (Even With Market Expansion)

Leads grew 73% while cost per lead rose only 9%, and that was with deliberate expansion into a new market. More volume, controlled cost, and efficiency that held strong under scale.

Local Services Ads (GLSA) Impact

Boise

More Efficient, Higher Quality Calls

N. Idaho

Underperforming Market Began Generating Volume

Verified calls, booking rates, and cost control all trended upward across both markets. This moved Point Roofing closer to market dominance at the hyper-local level.

Social Media Growth

465

Total Page Likes

7%

Paid Support (Organic Strategy Carried the Weight)

Post activity became consistent, organic engagement climbed, and the brand finally had a unified voice across platforms. Only 7% of the social growth came from paid support. The organic strategy did the heavy lifting.

Overall 2024 Performance

26%

Year-Over-Year Revenue Increase

100%

Increase in Digital Marketing Leads (164 to 328)

63%

Increase in Total Leads (358 to 586)

812%

Increase in New Location Web Traffic

Pipeline grew from $1.95M to $2.37M. This is the kind of growth curve private equity firms look for: velocity and stability together. Point Roofing went from stalled to sold in one year.