Our Services

All the convenience of an internal marketer without the hefty price tag. Our retainer marketing services are tailored to help home improvement businesses gain momentum in their marketing.

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How it Works

Our proven process is designed to integrate with how you run your business and help you bring it to the next level.

Analyze

Every smart marketing move starts with clarity. In the Analyze stage, we dig into your data, audit your existing efforts, and uncover what’s working and what’s not. From lead sources to website behavior to brand perception, we take a close look at the full picture. The goal isn’t just to gather information, but to spot the patterns and roadblocks that are holding you back. No assumptions. Just honest insight.

Strategize

Once we understand where you are, we map out where you’re going. In the Strategize stage, we build a custom plan based on your goals, your audience, and your market. This includes everything from brand positioning to lead flow to platform priorities. It’s not about throwing ideas at the wall, it’s about setting smart priorities and building a plan that connects the dots between your vision and your bottom line.

Optimize

Marketing isn’t set-it-and-forget-it. In the Optimize stage, we implement, test, refine, and improve. We track performance, adjust to what the data tells us, and build momentum over time. Whether it’s tightening up your ad spend, improving messaging, or refining workflows, our goal is sustainable growth—not temporary wins. Because great marketing is a system, not a sprint.

Services to Grow Home Services

We aren't an agency, we are an integrated marketing partner designed with strategy and growth in mind. Here is how we make it happen:

Brand Development & Positioning

Build a brand that stands out in your market. From choosing the right colors and fonts to defining your tone of voice and messaging, we help you find the perfect feel for your look—and make sure it’s consistent across everything you do.

Lead Generation & Optimization

Of course you want more leads but just as important is finding better quality leads. We help you attract the right people, nurture them through your sales funnel, and fine-tune your process so you’re closing more of the work you actually want.

Marketing Strategy & Planning

Every good marketing plan starts with clear goals and a smart path to get there. We work with you to map out strategies based on your services, market, and customer journey and make your marketing efforts flow to the right people in the right place.

SEO & AI Optimization

SEO doesn’t have to be a mystery. We use smart tools (including AI) to help your content show up where it matters—Google search, local maps, and even AI-powered results. You’ll learn how your content, site structure, and keywords all work together to bring in more organic traffic.

Advertising & Campaign Oversight

Google Local Service, Google Ads, or Social Media--we help you set up paid campaigns that make sense for your goals and budget. You’ll understand what’s working, what’s not, and how to improve over time. We make sure you fully understand the ROI of your ads.

Content & Messaging Strategy

Quality content helps your brand, your SEO and your bottom line. We help you clarify your message, stay consistent across platforms, and create content that connects with your audience in meaningful ways. Consistency is key in market growth.

Sales & Marketing Alignment

Marketing and sales work best when they work together. We help align messaging, tools, and lead handoff processes so your team is set up for success and your customers get a smoother, more professional experience.

System & Tool Integration

Tech should make your life easier, not harder. We help you choose and connect the right systems—like CRMs, dashboards, and automation tools—so your marketing becomes more trackable, repeatable, and scalable.

Leadership and Vendor Management

Not every business needs a full-time CMO, but every business deserves strategic marketing leadership. We step in as a partner to guide planning, manage execution, support your team, and make sure your marketing drives real results.

FAQ's

What is a CMO Consultant?

A fractional CMO or CMO Consultant is a part-time Chief Marketing Officer who provides strategic marketing without the commitment or cost of a full-time executive. Ever wanted an expert for hire that you could call for insight on all things marketing-- someone that knows the blue collar jobs and doesn't speak in marketing jargon? You are looking for Ravenized CMO Consulting.

How much does Ravenized marketing cost?

This will depend on what you need but our average small business packages start at $2499 and hourly consultation starts at $200 per hour with a two hour minimum.

What is the difference between this and an agency?

Think of us as being an internal team member. We can work with your agency if you have one, or offer full scale marketing if you don't. Either way, our job is to cut through the noise and give your marketing a clear, data backed strategy.

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Do you offer resources I can use on my own?

We do! Please visit our resources tabs for marketing audits, lead tracking sheets and other helpful guides to get your marketing rolling in the right direction.

What does the first month look like if I work with you?

In the first month we will audit your entire marketing and sales setup, investigate your market and your competitors, provide a brand guide and a comprehensive marketing plan to get your business momentum. And while we do that, we will be setting up your lead sources for quick wins as well!