Going from a 35% Drop to a 92% Gain in SEO

How AI Optimization Turned a Traffic Dip Into a Lead Surge for One Growing Roofer

About the Company

AIC Roofing & Construction

AIC Roofing has been building quality, reliable roofs in central Kentucky for over 20 years.

+10,000 Roofs Installed

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Full-Service Roofing Services

AIC Roofing offers roofing, siding, gutter installation, and gutter guards in residential and commercial work.

The Problem: A 35% Drop in Organic Keywords Over Four Weeks

After shifting from agency management to internal marketing, AIC had enjoyed a steady organic growth for nearly two years but when the December 2024 Google Core Algorithm update completed their website saw deep impact and lost 35% of their organic keywords in six weeks.

The Plan

Building a path Back to Growth

A three part strategy for regaining the lost space was developed with the close partnership of the AIC team and Ravenized. Together, we developed a plan that could optimize for local searches, AI advancements and SEO best practices. These are the phases:

Refresh & Restructure the AIC website

Develop highly optimized location and location service pages

Launch a comprehensive SEO/AIO/Local SEO proactive strategy

The Details of an SEO Solution

In this case, we did a one off project to improve the website and then began an ongoing SEO/AI Optimization Package.

ONe Time Project

Website Refresh & Restructure

Refreshed 60+ pages of content to align with local and AI optimization best practices
Restructured the website to flow better and accommodate multiple locations
Updated schema and technical SEO on all existing pages

Ongoing SEO

Search & AI Optimization

15 Location or Location Service Pages written & developed per month
Optimizing 280+ existing blogs at a rate of ten blogs per month
Link building & technical SEO
Local Listing Management & Location Blog Development

The Results

AIC made huge gains in a short period of time with this in-depth SEO & AI Optimization.

From December 2024 to March 2025 AIC saw a 92% increase in organic keywords.

From December 2024 to March 2025 AIC saw a 284% increase in SERP featured keywords. These keywords are highly important for AI attention and zero-click traffic.