Marketing Strategy & Planning
Every good marketing plan starts with clear goals and a smart path to get there. We work with you to map out strategies based on your services, market, and customer journey and make your marketing efforts flow to the right people in the right place.
Strategy
Campaign Planning
Competitor Analysis
Brand Positioning
Marketing Strategy & Planning
Marketing Strategy Development
Every strong brand starts with a plan. We create a data-driven marketing strategy that defines your goals, target audience, and clear path to growth.
Campaign Planning and Execution
Consistency wins markets. We plan campaigns that align with your goals, tie into your seasonal needs, and deliver measurable results across every platform.
Market and Competitor Analysis
Smart strategy starts with insight. We dig into your market, study your competitors, and uncover opportunities that give you a competitive edge.
Brand Messaging Framework
Clarity builds confidence. We refine how your brand is presented in the market so your messaging connects and your value stands out.
Budget Allocation and ROI Forecasting
You deserve to know where every dollar goes. We map out spending, estimate returns, and track performance to make sure your marketing budget works efficiently.
Quarterly Marketing Planning
Momentum takes structure. We design quarterly and annual plans that organize your marketing efforts, set priorities, and keep your team moving toward measurable growth.
Our Process
Check out our proven process. These steps help us learn your business from top to bottom so we can design a growth plan that works.
Step 1: Onboarding & Auditing
Good marketing starts with understanding the brand and the foundation. The first step will be meeting with you to discuss your history, goals, and plan. With that information in mind, we will get access to all the assets we may need and then do a comprehensive marketing & business funnel audit.
Step 2: Developing a Plan as a Team
After we have an understanding of your goals and current marketing, we will deep dive into competitor and market research. We will work with the key people on your team and create a collaborative plan to reach your goals.
Step 3: Setting the Goal Posts
Successful marketing requires everyone to reach for the same goal and communicate their efforts. In this step, we set a 30/60/90 day plan, decide on the performance indicators that matter most to you, and decide what is considered growth for you.
Step 4: Creating & Collecting Assets
With an understanding of your marketing, a plan to move forward, and solid goal posts marked, we will begin the forward motion. At this step, we will be collecting your logos and pictures, writing blogs and pages, and getting a solid collection of graphic and content assets for you.
Step 5: Building the Marketing Momentum Machine
In most cases, you may need platforms or systems developed before you can take off running. We will make sure your analytics are tracking, all of your social and ad platforms are built, and you have review follow-up systems in place. This step is the last prep before launching.
Step 6: Launch, Test, Evaluate & Adjust
This is the good stuff! At this stage, we launch your marketing. In most cases, we reach the launch stage within thirty days. Once you are moving, we are constantly testing, evaluating results, and adjusting to make sure your marketing is the best that it can be.