New Age Remodeling and Design was a new avenue for its owners who had worked in roofing for many years. They wanted to reach an elite demographic with smart partnerships and needed all aspects of a new brand to take on their competitive market.
New Age was facing three obstacles to a successful and lucrative launch:
1. As a fresh new business, they had no brand or brand recognition
2. Being new to the industry, they were not sure who their target audience would be or how to reach them
3. The Boise area had a host of strong competitors. They needed to gain authority with customers and search engines quickly.
They had a great business model, it just needed the right launch approach.
Ravenized built New Age Remodeling & Design with strategy and intention. The company launched every aspect of their brand and marketing with intention and stellar results.
First, we did a deep dive into the market and figured out exactly who their ideal customer was and what they liked. We took that data and picked brand colors, fonts, logos, and positioning to fit.
A new website launched with brand, positioning, and SEO baked in from day one. Social media was shaped, content was developed, connections were made, and analytics locked in to build authority fast.
Blogs, pages, social media rollout, traditional marketing, partnerships.... we built a lean marketing engine that was easy to track, and built to scale. The business launched with immediate traction.
• Keyword footprint kicked off with 367% Increase in the first month, and 716% the second month
• Average keyword position improved by 88 points on core keywords
New Age gained visibility in AI Summaries, search, and customer traffic very quickly which contributed greatly to their lead pipeline.
• Leads from Google Ads increased 112% average month over month.
• Cost per appointment dropped 70% by the second month (a goal usually reached in a year)
The strategy produced significant volume without sacrificing profitability.
• 1296% Return on Ad Spend
• 150+ Within Two Months of Launch
• Pipeline of over $330,000 immediately following launch
•$88k in sold revenue in two months
This launch quickly set New Age Remodeling and Design at the top of their market and set up to scale.
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